Strategy and Creative Direction

Music and Brand Portfolio Highlights 

Experiential Strategy and Marketing Campaigns with PizzaExpress, Spitfire Audio, Jools Holland and More

Strategy and Creative Direction by Mariette Immaculate 
Press & Publicity

CATFROBEATS CLUB RESIDENCY

STRATEGY & CREATIVE DIRECTION RESPONSIBILITIES:
Client Strategy and Account Direction
Client Services
Brand Partnerships
Influencer marketing
Content creation
Paid Media

JOOLS HOLLAND (MAY 2023 – MAR 2024) BBC LATER SERIES, JOOLS HOLLAND R&B ORCHESTRA TOUR 

HIGHLIGHTS: Strategised and directed authentic BTS content for the most recent season of Jool’s BBC Later TV show. Onboarded 80K+ organic followers on Instagram in 3 months and launched Jools on TikTok.

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A post shared by Jools Holland (@jools.holland.official)

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A post shared by Jools Holland (@jools.holland.official)

EXPERENTIAL MARKETING – KING’S CROSS TAKE OVER

ROD STEWART X JOOLS HOLLAND – Joint album release 

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A post shared by Jools Holland (@jools.holland.official)

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A post shared by Jools Holland (@jools.holland.official)

PIZZAEXPRESS & PIZZAEXPRESS LIVE (LIVE JAZZ CLUBS + PX RECORDS) FEB 2023 – MAR 2024

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I partnered with PizzaExpress to launch a creator campaign to engage its online + offline communities, and create noise around the emerging music talent coming out of PX Records.  We collaborated with Hoxton Vinyl to create a pizza box vinyl player which was sent to Jazz and culturally relevant creators to post about PX Records’ and share their reviews of PX artists with their communities. Culture influencers included Cleo Sol, Cat Burns,Lianne Le Havas, Yussef Dayes, Yasmin Evans, JP Cooper, Arlo Parks, Kate Gregson Macleod, Lola Young and many more. The VIP influencer gifting strategy and execution was created and actioned by Mariette.

Each creator tagged the respective PX artist and sound on their content. We sent the limited edition record players and the album to key media titles, (Guardian, Sunday Times, NME, Independent, Vice Music) to achieve earned PR.

We also launched a competition to offer fans to win one of the record players signed by a PX artist or friend of PX, via a dedicated PizzaExpress Live Records microsite.

HIGHLIGHTS:

• Guy Chambers’ Instagram Story Post: 5K views, 250 likes, 320 tag taps (
• Laura Mvula’s Instagram Story Post: 9.8K views, 731 likes, 546 tag taps
  
• Jamie Cullum’s Instagram Story Post: 20K views, 1.6K likes, 984 tag taps

• Edith Bowman’s Instagram Reel: 16.3K views, 370 likes and 11 comments

• JP Cooper’s Instagram Story Post: 28K views, 2.3K likes, 1.7K tag taps

• Jamz Supernova’s Instagram Story Post: 7K views 492 likes, 328 tag taps

BOU ‘CLOSER’ RELEASE STRATEGY AND TOUR PROMO APR 2023 – NOV 2023

HIGHLIGHTS: Printworks, pre-release D&B culture – centric content, brand partnerships and creative collaborattions

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SPITFIRE AUDIO: TREVOR HORN’S JUPITER JUN 2023 – MAR 2024